Financial calculator
Markup Calculator
Calculate selling price and markup from cost and target markup percentage.
Build your scenario
Use your actual figures where available. The output is an educational estimate based on the assumptions below.
FINANCIAL ESTIMATE
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Markup amount—
Markup rate—
Cost—
Results are estimates for education. Actual terms, rates, taxes, fees, compounding, and lender or investment conditions can change the outcome.
How this markup calculator works
Selling price is cost plus cost times the markup percentage. Markup is always taken on cost. That is not the same as a profit margin, which is taken on selling price.
Important: Review the assumptions shown under each input. Changing one assumption can materially change the result.
When to use this calculator
- Set a list price from a unit cost and a target markup percentage.
- See the dollar markup and the resulting price together.
- Switch to the profit-margin calculator if you already have revenue and cost.
Related education
Read the guide → Browse all financial guides →
Frequently asked questions
Is a 50% markup the same as a 50% margin?
No. A 50% markup on $100 is a $150 price, which is a 33.3% margin.
Does this add sales tax?
No. Tax is not added unless you include it in cost.
How do I apply a sale after markup?
Use the discount calculator on the selling price this tool produces.